[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hux.sk\/zastarane-marketingove-taktiky-ktore-musite-opustit\/#Article","mainEntityOfPage":"https:\/\/www.hux.sk\/zastarane-marketingove-taktiky-ktore-musite-opustit\/","headline":"Zastaran\u00e9 marketingov\u00e9 taktiky, ktor\u00e9 mus\u00edte opusti\u0165","name":"Zastaran\u00e9 marketingov\u00e9 taktiky, ktor\u00e9 mus\u00edte opusti\u0165","description":"Tu s\u00fa niektor\u00e9 kroky v marketingu, ktor\u00e9 siahaj\u00fa do minulosti a nemali by by\u0165 s nami v s\u00fa\u010dasnosti. Sna\u017ei\u0165 sa sl\u00fa\u017ei\u0165 \u013eu\u010fom hromadne Ka\u017ed\u00fd \u010dlovek je jedine\u010dn\u00fd a na to sa mus\u00edte postara\u0165. Pre\u010d s\u00fa dni pau\u0161\u00e1lnej personaliz\u00e1cie. Pod\u013ea spr\u00e1vy o stave personaliz\u00e1cie za rok 2017 takmer polovica op\u00fdtan\u00fdch z\u00e1kazn\u00edkov uviedla, \u017ee pravdepodobne bud\u00fa opakova\u0165 […]","datePublished":"2019-07-05","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.hux.sk\/author\/#Person","name":"","url":"https:\/\/www.hux.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/53fcaa7178df0f37d30678446939b206ab1017330cccbc8c93b5efa33cddcf51?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/53fcaa7178df0f37d30678446939b206ab1017330cccbc8c93b5efa33cddcf51?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hux.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hux.sk\/wp-content\/uploads\/img_a303614_w16679_t1564172617.jpg","url":"https:\/\/www.hux.sk\/wp-content\/uploads\/img_a303614_w16679_t1564172617.jpg","height":0,"width":0},"url":"https:\/\/www.hux.sk\/zastarane-marketingove-taktiky-ktore-musite-opustit\/","about":["Business"],"wordCount":459,"articleBody":"Tu s\u00fa niektor\u00e9 kroky v marketingu, ktor\u00e9 siahaj\u00fa do minulosti a nemali by by\u0165 s nami v s\u00fa\u010dasnosti.Sna\u017ei\u0165 sa sl\u00fa\u017ei\u0165 \u013eu\u010fom hromadneKa\u017ed\u00fd \u010dlovek je jedine\u010dn\u00fd a na to sa mus\u00edte postara\u0165. Pre\u010d s\u00fa dni pau\u0161\u00e1lnej personaliz\u00e1cie. Pod\u013ea spr\u00e1vy o stave personaliz\u00e1cie za rok 2017 takmer polovica op\u00fdtan\u00fdch z\u00e1kazn\u00edkov uviedla, \u017ee pravdepodobne bud\u00fa opakova\u0165 svoj n\u00e1kup z d\u00f4vodu osobn\u00e9ho z\u00e1\u017eitku z nakupovania.Ak e\u0161te nezbierate \u00fadaje o svojich z\u00e1kazn\u00edkoch a vyu\u017e\u00edvate ich na zacielenie konkr\u00e9tnej demografickej situ\u00e1cie prostredn\u00edctvom marketingov\u00e9ho \u00fasilia, je \u010das za\u010da\u0165. Robi\u0165 hol\u00e9 minimum, ako je oslovenie z\u00e1kazn\u00edka jeho mena, ke\u010f posielate propaga\u010dn\u00e9 e-maily, jednoducho nesta\u010d\u00ed.Ulo\u017eenie papiera bokom\u010co sa stane s v\u00e4\u010d\u0161inou po\u0161ty, ktor\u00e1 prich\u00e1dza do v\u00e1\u0161ho domu? \u010co ke\u010f spolo\u010dnos\u0165, n\u00e1bo\u017eensk\u00e1 skupina alebo in\u00e1 organiz\u00e1cia odlo\u017e\u00ed bro\u017e\u00faru vo va\u0161ej rezidencii, \u010d\u00edtate ju? Pravdepodobne nie.To je d\u00f4vod, pre\u010do sa odborn\u00edci odkl\u00e1\u0148aj\u00fa od bro\u017e\u00far a in\u00fdch techn\u00edk papierov\u00e9ho marketingu. Print marketing je drah\u00fd, \u010dasovo n\u00e1ro\u010dn\u00fd a \u010dasto neefekt\u00edvny. Digit\u00e1lna technol\u00f3gia m\u00f4\u017ee by\u0165 na druhej strane r\u00fdchla, efekt\u00edvna aj n\u00e1kladovo ni\u017e\u0161ia.Vytv\u00e1ranie propaga\u010dn\u00fdch a soci\u00e1lnych m\u00e9di\u00edJe \u013eahk\u00e9 strati\u0165 z\u00e1kazn\u00edkov kv\u00f4li soci\u00e1lnym m\u00e9di\u00e1m, najm\u00e4 ak ich pou\u017e\u00edvate len na propag\u00e1ciu. Iste, marketing na soci\u00e1lnych m\u00e9di\u00e1ch je \u00faspe\u0161n\u00fd: Pod\u013ea Sprout Social, a\u017e u 77 percent spotrebite\u013eov je pravdepodobnej\u0161ie, \u017ee bud\u00fa nakupova\u0165 od spolo\u010dnost\u00ed, ktor\u00e9 sleduj\u00fa na soci\u00e1lnych sie\u0165ach. Ale zar\u00e1banie pe\u0148az\u00ed by nikdy nemalo by\u0165 jedin\u00fdm \u00fa\u010delom aplik\u00e1cie.Koniec koncov, z\u00e1kazn\u00edci op\u00fa\u0161\u0165aj\u00fa zna\u010dky, ktor\u00e9 s\u00fa pr\u00edli\u0161 propaga\u010dn\u00e9 na soci\u00e1lnych sie\u0165ach. Predt\u00fdm, ne\u017e sa zamysl\u00edte nad reklamou, zv\u00e1\u017ete, ako ju m\u00f4\u017eete pou\u017ei\u0165 na riadenie anga\u017eovanosti a posilnenie va\u0161ej zna\u010dky.Neschopnos\u0165 prekro\u010di\u0165 z\u00e1kladyPravdepodobne u\u017e pou\u017e\u00edvate niektor\u00e9 analytick\u00e9 n\u00e1stroje na presk\u00famanie svojich marketingov\u00fdch sn\u00e1h, ale existuje ve\u013ea techn\u00edk a metr\u00edk, ktor\u00e9 e\u0161te je mo\u017en\u00e9 vyu\u017ei\u0165.Digit\u00e1lny marketing sa neust\u00e1le men\u00ed, \u010do znamen\u00e1, \u017ee do marketingovej strat\u00e9gie m\u00f4\u017eete vlo\u017ei\u0165 viac analytick\u00fdch n\u00e1strojov ako kedyko\u013evek predt\u00fdm. Mo\u017eno sa domnievate, \u017ee opatrenia, ktor\u00e9 pr\u00e1ve pou\u017e\u00edvate, s\u00fa v poriadku, ale to nesta\u010d\u00ed. \u010c\u00edm viac budete \u0161tudova\u0165 anal\u00fdzy a pou\u017e\u00edva\u0165 ich, t\u00fdm lep\u0161ia bude va\u0161a n\u00e1vratnos\u0165 invest\u00edci\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zastaran\u00e9 marketingov\u00e9 taktiky, ktor\u00e9 mus\u00edte opusti\u0165","item":"https:\/\/www.hux.sk\/zastarane-marketingove-taktiky-ktore-musite-opustit\/#breadcrumbitem"}]}]