[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hux.sk\/online-marketing-webova-stranka-a-jej-umiestnenie-v-internetovych-vyhladavacoch\/#Article","mainEntityOfPage":"https:\/\/www.hux.sk\/online-marketing-webova-stranka-a-jej-umiestnenie-v-internetovych-vyhladavacoch\/","headline":"Online marketing: Webov\u00e1 str\u00e1nka a jej umiestnenie v internetov\u00fdch vyh\u013ead\u00e1va\u010doch","name":"Online marketing: Webov\u00e1 str\u00e1nka a jej umiestnenie v internetov\u00fdch vyh\u013ead\u00e1va\u010doch","description":"Vedeli ste, \u017ee okolo 90 % u\u017e\u00edvate\u013eov internetov\u00fdch vyh\u013ead\u00e1va\u010dov si v\u017edy prezrie iba prv\u00fa stranu? To znamen\u00e1, \u017ee pravdepodobne na nej n\u00e1jdu to, \u010do potrebovali a konkuren\u010dn\u00e9 weby na \u010fal\u0161\u00edch stran\u00e1ch tak u\u017e nemaj\u00fa d\u00f4vod nav\u0161t\u00edvi\u0165. Pre tieto weby je to ur\u010dite zna\u010dn\u00e1 \u0161koda. Ktovie, ich obsah mohol by\u0165 pre konkr\u00e9tneho u\u017e\u00edvate\u013ea zauj\u00edmav\u00fd, takisto mohla […]","datePublished":"2019-06-12","dateModified":"2024-06-13","author":{"@type":"Person","@id":"https:\/\/www.hux.sk\/author\/#Person","name":"","url":"https:\/\/www.hux.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/53fcaa7178df0f37d30678446939b206ab1017330cccbc8c93b5efa33cddcf51?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/53fcaa7178df0f37d30678446939b206ab1017330cccbc8c93b5efa33cddcf51?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hux.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hux.sk\/wp-content\/uploads\/img_a307797_w16579_t1572275702.jpg","url":"https:\/\/www.hux.sk\/wp-content\/uploads\/img_a307797_w16579_t1572275702.jpg","height":0,"width":0},"url":"https:\/\/www.hux.sk\/online-marketing-webova-stranka-a-jej-umiestnenie-v-internetovych-vyhladavacoch\/","about":["Business"],"wordCount":407,"articleBody":"        Vedeli ste, \u017ee okolo 90 % u\u017e\u00edvate\u013eov internetov\u00fdch vyh\u013ead\u00e1va\u010dov si v\u017edy prezrie iba prv\u00fa stranu? To znamen\u00e1, \u017ee pravdepodobne na nej n\u00e1jdu to, \u010do potrebovali a konkuren\u010dn\u00e9 weby na \u010fal\u0161\u00edch stran\u00e1ch tak u\u017e nemaj\u00fa d\u00f4vod nav\u0161t\u00edvi\u0165. Pre tieto weby je to ur\u010dite zna\u010dn\u00e1 \u0161koda. Ktovie, ich obsah mohol by\u0165 pre konkr\u00e9tneho u\u017e\u00edvate\u013ea zauj\u00edmav\u00fd, takisto mohla vznikn\u00fa\u0165 po\u017eadovan\u00e1 konverzia, av\u0161ak to u\u017e nikto nezist\u00ed a skuto\u010dne to zamrz\u00ed, pokia\u013e str\u00e1nka s potenci\u00e1lom zost\u00e1va prehliadnute\u013en\u00e1.  Pre zvidite\u013enenie str\u00e1nky v internetov\u00fdch vyh\u013ead\u00e1va\u010doch a k plnohodnotnej efektivite by tak ur\u010dite mala pr\u00eds\u0165 na raduseo optimaliz\u00e1cia www str\u00e1nok. \u00daprimne povedan\u00e9, obsah a prevedenie v\u00e1\u0161ho webu m\u00f4\u017ee by\u0165 dostato\u010dne atrakt\u00edvne ako aj kvalitn\u00e9 pre be\u017en\u00e9ho u\u017e\u00edvate\u013ea, no z h\u013eadiska efektivity mus\u00ed by\u0165 v\u00e1\u0161 web atrakt\u00edvny predov\u0161etk\u00fdm pre internetov\u00e9 vyh\u013ead\u00e1va\u010de.  Konkr\u00e9tnej\u0161ie pre h\u013eadac\u00edch robotov a ich algoritmy, ktor\u00fdch krit\u00e9ri\u00e1 rozhoduj\u00fa o tom, na akej poz\u00edcii sa konkr\u00e9tna str\u00e1nka bude vo v\u00fdsledkoch h\u013eadania nach\u00e1dza\u0165. A samozrejme ka\u017ed\u00fd web t\u00fa\u017ei po \u010do najvy\u0161\u0161ej, respekt\u00edve najvidite\u013enej\u0161ej prie\u010dke, ktor\u00e1 by bola u\u017e\u00edvate\u013eovi na o\u010diach prakticky okam\u017eite bez dlh\u0161ieho h\u013eadania a prezerania \u201et\u00fdch zadn\u00fdch str\u00e1n\u201c, ktor\u00e9 ako zo \u0161tatistiky vypl\u00fdva, cca 90 % potenci\u00e1lnych z\u00e1ujemcov \u017eia\u013e nikdy nenav\u0161t\u00edvi.  Najv\u00e4\u010d\u0161ia pravdepodobnos\u0165 n\u00e1v\u0161tevnosti sa v\u0161eobecne t\u00fdka predov\u0161etk\u00fdm odkazov umiestnen\u00fdch v prv\u00fdch TOP 15 v\u00fdsledkoch h\u013eadania. Be\u017en\u00fd u\u017e\u00edvate\u013e do vyh\u013ead\u00e1va\u010da (napr. Google) zad\u00e1 konkr\u00e9tny v\u00fdraz a vyh\u013ead\u00e1va\u010d mu poskytne k tomuto v\u00fdrazu najrelevantnej\u0161ie v\u00fdsledky. Pokia\u013e sa teda chcete zamera\u0165 na vy\u0161\u0161iu n\u00e1v\u0161tevnos\u0165 a oslovi\u0165 konkr\u00e9tnych z\u00e1ujemcov danej t\u00e9my, je takisto potrebn\u00e1 vhodn\u00e1 vo\u013eba k\u013e\u00fa\u010dov\u00fdch slov. Malo by sa vych\u00e1dza\u0165 z naj\u010dastej\u0161ie h\u013eadan\u00fdch v\u00fdrazov ale tie\u017e relevantnosti obsahu v\u00e1\u0161ho webu a teda toho, \u010do pon\u00faka. Aj s touto anal\u00fdzou a pr\u00e1cou s k\u013e\u00fa\u010dov\u00fdmi slovami v\u00e1m v\u0161ak dok\u00e1\u017ee pom\u00f4c\u0165 profesion\u00e1lna seo agent\u00fara.                                                                                                                                                                                                                                                                                                                                                                                          3.9\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online marketing: Webov\u00e1 str\u00e1nka a jej umiestnenie v internetov\u00fdch vyh\u013ead\u00e1va\u010doch","item":"https:\/\/www.hux.sk\/online-marketing-webova-stranka-a-jej-umiestnenie-v-internetovych-vyhladavacoch\/#breadcrumbitem"}]}]